The purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method. This study analyzed the data from laboratory setting first, then the online sales data from Taobao. Compared with traditional research methods, such as questionnaire and behavioral experiment, network big data analysis has significant advantages in terms of sample size, data objectivity, timeliness and ecological validity. Future study may consider the strategy of using complementary methods and combining both data-driven and theory-driven approaches in research design to provide suggestions for the development of e-commence in the era of big data. Zhang, J. Published in International Journal of Crowd Science.
THE IMPACT OF ADVERTISING ON CONSUMERS BUYING BEHAVIOUR
Consumer Buying Behavior Research Papers - targetcancer.info
They explain that according to this theory, people acquire attitudes by observing their own behaviour and considering why they acted in a certain manner. They further contend that consumers who consistently purchase a brand because of a coupon or price-off deal may attribute their behaviour to the external promotional incentive rather than to a favourable attitude toward the brand. By contrast, when no external incentive is available, consumers are more likely to attribute their purchase behaviour to favourable underlying feelings about the brand. Sawyer and Dickson further contend that another potential problem with consumer-oriented promotions is that a sales promotion trap or spiral can result when several competitors use promotions extensively. Often a firm begins using sales promotions to differentiate its product or service from the competition.
Consumer Behaviour during Pandemic of COVID-19
Brand loyalty and risk aversion are topics that have puzzled and excited business leaders for the last century, both being taught in business schools around the country. By default, brand loyalty is fairly self-explanatory; it deals with the perpetuation of good, positive feelings towards a specific product or service. Risk aversion, on the other hand, is roughly defined as the distancing of oneself from risky or unsafe products and services.
The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses Kotler and Keller,