Amul ice cream marketing strategy case study

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Please join StudyMode to read the full document. It offers a wide range of products like milk, milk powder, butter , ghee, cheese, chocolates, Shrikhand, ice cream and many more. The first products with the Amul brand name were launched in Since then, they have been in use in millions of homes in all parts of India, and beyond.
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Amul Ice-Cream: Sales and Promotional Strategy

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Amul Marketing Mix (4Ps) Strategy | MBA targetcancer.info

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Amul Marketing Mix (4Ps) Strategy

Market penetration pricing is about setting a lower price on our product with aim to attract customers to buy our product because of the cheaper price compare with other competitor. In our ice cream industry, we have many competitors such as Gelato and Llaollao, so we can use this strategy to stand out among other competitor and draw attention from the customers. After we had successfully penetrated into the market, we will slowly raise back our price to our normal pricing.
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Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of the customers ever since its foundation. Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world. The company was started with the motive of providing welfare to the farmers and in the process, it went on to establish itself as one of the most successful brands in India.
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