Strengths 2. For KFC, we try to find out its competitive advantage where we used four key components which help to identify in what KFC have competitive advantage compare to its competitors. The company has also earmarked a budget of Rs crore to market its new products and initiatives for consumers. What sources of competitive advantage was it able to develop against McDonald's in its home market?
Graduate should be able to demonstrate a comprehensive understanding of the business-marketing planning process. Learning objective: To ensure that students study and understand how the marketing concept, a marketing philosophy, the 3 mega-marketing concepts, the 9 objectives of a marketing practitioners will assist marketing practitioners during the business-marketing planning process. Business objective: To craft a document that can be employed to perform a marketing audit of the situational factors facing an organization. Task: Students are to complete a comprehensive marketing audit - identifying the key considerations that a marketing practitioner would explore when undertaking a marketing audit.
Please join StudyMode to read the full document. For over 50 years, the company has been providing inbound and outbound logistics services to clients from various industries. The company uses all types of transport and has become a large-scale logistics and transport operator with global expertise. Present in Romania since s, our client has recorded a steady growth, becoming one of the top players on the local market. Income Distribution
Please join StudyMode to read the full document. Take more than 5, KFC restaurants in the United States and more than 15, units worldwide operations. KFC is world famous for fried chicken recipe Original Recipe - is made with a secret recipe blend of 11 herbs and spices Colonel Harland different from Sanders perfected more than a half-century ago.