View our live consumer panels and proprietary research studies. Imagine that one of your primary product lines steadily sees a sales decline. Where you used to rely on quarterly growth, you now see sales fall in a trending fashion. You are only able to make guesses about how and why this shift in consumer behavior is happening and need to understand the changing marketplace.
Dove: Helping Girls Love Their Hair Deep Down to the “Cell-Fie”
Mobile: The Closest You Can Get to Your Consumers
Dove leveraged the selfie phenomenon and the desire of its target audience to change hair styles without damaging their hair to reclaim the leading market share in Vietnam. In , Dove lost its position as the No. The advertising landscape for hair care was already saturated with functional messaging around the scientific benefits of a particular product, and Dove needed to cut through the noise in order to engage consumers. The brand decided to focus on the consumers themselves, specifically their everyday hair problems. However, fear of hair damage due to excessive styling prevented them from experimenting as much as they wanted to. The brand focused on females, ages 18 to 35, who valued natural, healthy beauty products. While national smartphone penetration sat at 20 percent, 68 percent of women in the target group actively shared photos taken on their smartphones with friends via social media.
Amika Case Study
Sourcing product from Korea, the customer initially used Noatum Logistics to assist with international freight forwarding and the custom clearance process for shipments to the U. As the customer grew their customer base and product offering, it was apparent their outsourced warehouse solution in the U. Each of its retail customers had specific shipping and routing procedures, and Internet sales required separate processes.
The Gardners come from a longtime hair care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. The hair care line became a leader in its industry but faced the dilemma of how to expand sales in new markets, especially international markets such as South Africa and Nigeria.