Click To Tweet. In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co. Click to Download Case Study. To learn more about how brands at Coachella marketed to millions with social media influencers, see our resources here:. Goal— To drive awareness about the special features and prizes available to American Express members who register on the Coachella app with their AMEX login information.
Coachella Marketing Case Study [Free PDF Download]
Georgia State University was facing a growing "summer melt" problem, where nearly 20 percent of incoming students never actually enrolled. The university used a data-based approach to retain students of all racial, ethnic, and socioeconomic backgrounds and help them graduate. Read the Transcript.
Here's our collection and analysis of some of the best case study videos we've seen to date. Some people think the videos are, at best, a distraction and, at worst, a distortion. Agency John St created a perfect parody of the genre in , which is well worth watching. But just like advertising itself, case study films are going nowhere. Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear.